Editorial

Spotify

I Believe in Yesterday

I set the strategy, wrote and produced this article. It tested out different features of a brand new CMS, and got the most engagement of the quarter.

I researched and wrote this article, working with our designer and social manager to create shareable images to distribute across platforms.

I share this both as an example of my SEO writing, and also to prove that if I can write 1000 words about broccoli, I can write about anything.

Freshly

This timely, deadline-driven piece did well with Freshly’s core audience and was a brand-boosting exercise to build trust and loyalty.

Amy Poehler's Smart Girls

I started writing explainers for a younger demographic and loved diving into the history and background of fun topics.

Amy Poehler's Smart Girls

Writing newsy pieces for a young audience was a great exercise in using a brand’s voice while letting the facts shine through.

I pitched this article as a three part series after doing some research and learning that end-of-year stress is common even among youth.

This fun piece included season gifs a playlist to explore.