B2B Brand Stories

 Strategist and author

Stream of Context

I set the strategy and wrote this website experience, which highlighted how people listen to music and used audio to show how Spotify seamlessly weaves in and out of people’s lives.

 Strategist and author

The Big Millennial Study

I set the strategy and wrote this interactive web experience that hosted research explaining how brands could connect with millennials on Spotify. It was the cornerstone of the Spotify for Brands narrative across all platforms.

 Author and producer

Cultural Infographic

My designer and I had a lot of fun with this infographic which pulled key moments in culture reflected on Spotify. I researched and pitched the concept, then wrote the article and infographic copy.

Strategist and copywriter

SpotifyForBrands.com

The Spotify for Brands website had a very specific audience, and lots of technical information to convey. The Spotify brand voice required the text to be confident, light — and obviously full of fun music references.